SAUL BASS:
Making the Ordinary, Extraordinary
PRINT DESIGN
MERCHANDISE
CURATION
..... deal with ordinary things, things that we know so well that we’ve ceased to see them; deal with them in a way that allows us to understand them anew — in a sense making the ordinary extraordinary.
Saul Bass on his approach to creating title sequences, which inspired the tagline of this project.
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Coffee Table Book
Saul Bass treated every movie he designed for like a separate brand. The aim was to make each spread in this book uphold the identity he created around it.
Coffee Table Book
To flip through the whole book click here.
Saul Bass treated every movie he designed for like a separate brand. The aim was to make each spread in this book uphold the identity he created around it.
CHALLENGE:
To create a design which does not look cluttered and clash with Saul Bass’ already explosive work.
CHALLENGE: To create a design which does not look cluttered and clash with Saul Bass’ already explosive work.
SOLUTION: To opt for simple design grids with black and white as the primary colors; and playing with negative space.
SOLUTION:
To opt for simple design grids with black and white as the primary colors; and playing with negative space.
To flip through the whole book click here.
CHALLENGE:
To create a design which does not look cluttered and clash with Saul Bass’ already explosive work.
SOLUTION:
To opt for simple design grids with black and white as the primary colors; and playing with negative space.
Standees
Promotional Collateral
Posters
Standees
Promotional Collateral
Posters
SOLUTION:
Utilizing a popular symbol from Saul Bass’ design for Man with the Golden Arm (1955) in promotional material, alongside himself.
CHALLENGE: To create promotional material which is recognizable and synonymous with the artist and their work, and entices people to visit the exhibition.
SOLUTION: Utilizing a popular symbol form Saul Bass’ design for Man with the Golden Arm (1955) in promotional material, alongside himself.
CHALLENGE:
To create promotional material which is recognizable and synonymous with the artist and their work, and entices people to visit the exhibition.
Billboards
CHALLENGE:
To create promotional material which is recognizable and synonymous with the artist and their work, and entices people to visit the exhibition.
SOLUTION:
Utilizing a popular symbol from Saul Bass’ design for Man with the Golden Arm (1955) in promotional material, alongside himself.
Bookmarks
Merchandising
Calendar - 2024
Bookmarks
Bookmark referencing Spartacus (1991)
Bookmark referencing Man With the Golden Arm (1955)
CHALLENGE:
To create merchandise that could resonate with the museum-goers and so that they can look back and remember the exhibition fondly.
Calendar - 2024
January
15th January 2024 marks the 66th anniversary of the release of Bonjour Tristesse, one of the many collaborations between Saul Bass and Otto Preminger.
February
58 years since Saul Bass created the iconic opening sequence of yet another Otto Preminger feature, Bunny Lake is Missing.
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March
Saul Bass went out with a bang 28 years ago when he designed the final title sequence of his career for Martin Scorcese’s Casino.
April
The poster and tiles for In Harm’s Way was created by Saul Bass 57 years ago. You guessed it, yet another Otto Preminger feature film.
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May
66 years since Saul Bass partnered with the legendary Alfred Hitchcock to a creat a cinematic masteriece for the ages, Vertigo.
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June
70 years since the debut of Bass’ first all graphic sequence for The Seven Year Itch!
July
65 years since the title sequence that cemented Bass’ status as a legend, Anatomy of a Murder.
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August
Yet another casino motif by Saul Bass, it is 64 Years since he fell in love with Sin City itself, and was inspired to make the titles of Ocean’s Eleven.
September
15th January this year marks the 66th anniversary of the release of Bonjour Tristesse, one of the many collaborations between Saul Bass and Otto Preminger.
October
7o years since the movie which kickstarted the legendary collaboration between Otto Preminger and Saul Bass;
Carmen Jones.
November
Saul Bass took a jab at comedy when he created the title sequences for Not With My Wife, You Don't! 58 years ago.
December
And finally, 70 years since the iconic design which put Saul Bass on the map, The Man with the Golden Arm.
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SOLUTION:
To create bookmarks and calendars; two regularly used items; using clever ways to incorporate Saul Bass’ work into memorabilia that can not only be purchased.
CHALLENGE: To create merchandise that could resonate with the museum-goers and so that they can look back and remember the exhibition fondly.
SOLUTION: To create bookmarks and calendars; two regularly used items; using clever ways to incorporate Saul Bass’ work into memorabilia that can not only be purchased, but also put to use.
