H.O.D.
HighOnDesign
Design Studio Branding - Internship
BRAND REFRESH
LOGO REDESIGN
INTERN WORK
The keywords for this project.
This core aspect of the brand values was at the forefront of the logo development process.
Elevation. Expertise. Simplicity.
-
Logo Design Process
CHALLENGE: To take the original logo and redesign it to better fit the new brand values laid down by the founders of the studio.
SOLUTION: Identifying problems with the previous logo and rectifying them was the place to start. As with the studio name itself, their studio's experience and expertise elevates your ideas and takes them to higher places.
CHALLENGE:
To take the original logo and redesign it to better fit the new brand values laid down by the founders of the studio.
TOO MANY COLOURS
UNEVEN VISUAL WEIGHT
CONCEPT UNCLEAR
NOT SCALABLE
WILL NOT WORK ON WHITE BACKGROUNDS
NO LOGO VARIATIONS FOR SOCIALS
ORIGINAL LOGO
OPTIMISED COLOURS
EVEN VISUAL WEIGHT
CLARITY IN CONCEPT (ELEVATION)
SCALABLE
COLOUR VARIATIONS FOR DIFFERENT BACKGROUNDS
LOGO VARIATIONS FOR DIFFERENT USES
REDESIGNED LOGO
Conceptualisation
Elevation. Expertise.
Simplicity.
Motifs like the letter H, stairs, ladder and hashtag spearheaded most of the ideation sketches.
SOLUTION:
Identifying problems with the previous logo and rectifying them was the place to start. As with the studio name itself, their studio's experience and expertise elevates your ideas and takes them to higher places.
TOO MANY COLOURS
UNEVEN VISUAL WEIGHT
CONCEPT UNCLEAR
NOT SCALABLE
WILL NOT WORK ON WHITE BACKGROUNDS
NO LOGO VARIATIONS FOR SOCIALS
ORIGINAL LOGO
OPTIMISED COLOURS
EVEN VISUAL WEIGHT
CLARITY IN CONCEPT (ELEVATION)
SCALABLE
COLOUR VARIATIONS FOR DIFFERENT BACKGROUNDS
LOGO VARIATIONS FOR DIFFERENT USES
REDESIGNED LOGO
Concept
Motifs like the letter H, stairs, ladder and hashtag spearheaded most of the ideation sketches.
Final Logo and Branding
MAIN LOGO
The final selected logo (try to find it from the sketches!) embodies elevation, expertise and simplicity to the fullest.
The logo is meant to draw your eye higher and higher through negative space, emulating the feeling of climbing stairs.
The main typeface chosen was
Anek Devanagari Regular.
ICON
SYMBOL
BRAND COLOURS
%20copy.png)
BLACK ON WHITE
%20copy%202.png)
WHITE ON BLACK
%20copy.png)
Need help elevating your brand?
Visit them at https://www.highondesign.studio/