CHÉRIE
Luxury. Sustainability. Skincare.
BRANDING
PACKAGING
LOGO DESIGN
Design a brand identity and packaging for a premium sustainable skincare line that uses organic ingredients and eco-friendly packaging. The brand should convey luxury, purity, and environmental responsibility.
The brief.
It formed the basis of every design decision taken in regards to this project.
-
Part 1 - Logo and Branding
MAIN LOGO
ICON
WORDMARK
CHALLENGE: To do my due research into already existing luxury, sustainable skincare brands and to make designs which have something unique to offer and do not overlap with them.
SOLUTION: Opulent. Beauty with a purpose. Sustainable. The logo and their subsequent variations are the human embodiment of the “CHÉRIE Woman”. The branding itself does away with the minimalist themes associated with it’s contemporaries and embraces extravagance.
For the full brand process; complete with logo ideations and brand personas, click here.
Basic iteration of the logo - timelapse.
CHALLENGE:
To do my due research into already existing luxury, sustainable skincare brands and to make designs which have something unique to offer and do not overlap with them.
SOLUTION:
Opulent. Beauty with a purpose. Sustainable. The logo and their subsequent variations are the human embodiment of the “CHÉRIE Woman”. The branding itself does away with the minimalist themes associated with it’s contemporaries and embraces extravagance.
SUMMER PALETTE
INVERSE
WINTER PALETTE
INVERSE
WHITE ON BLACK
BLACK ON WHITE
CHÉRIE is talking to the modern woman, who strives to always be the best version of herself. You can always count on CHÉRIE to achieve the impossible.
From the CHÉRIE Branding Guidelines.
Read the full guidelines here.
-
Part 2 - Packaging Design
Gift Pack
Mini bars
Full size bars
CHALLENGE: To create eco-friendly packaging that adheres with the brand persona of CHÉRIE.
SOLUTION: Choosing soaps and skincare bars as the packaging products because they leave behind no residue when their usage is completed.
Using standard gift wrapping techniques with normal paper as they are bio-degradable.
Every product sold must make the woman feel like it is a gift personally designed for just them.
HAS SPACE FOR A PERSONAL HANDWRITTEN NOTE
CONTAINS MINI-BARS
THE NAME OF THE RECIPIENT IS WRITTEN HERE
Click here to see the full packaging process document, complete with ideations, corrections and die lines!
CHALLENGE:
To create eco-friendly packaging that adheres with the brand persona of CHÉRIE.
SOLUTION:
Choosing soaps and skincare bars as the packaging products because they leave behind no residue when their usage is completed.
Using standard gift wrapping techniques with normal paper as they are bio-degradable.
Gallery
Project Snippets
